Experience, the motif power of a Business Strategy

January 12, 2019

Consulting as a discipline demands a few iron-clad sets of rules to be followed. Indeterminate factors revolving around customers & engagement models alone could lead projects in unexpected directions. For anyone who aspires to build a career in consulting (regardless of the business type), it is highly desirable to be flexible in approach but adamant in outcomes. As an industry axiom dictates, “let alone right or wrong, it matters only if you are helpful!”

Aiding is not the sole objective of consulting but to ensure the best delivery of services/products possible from the vendors. This underlying, hence uncommon, motivation for consultants should ideally be the aspired reward. And more than any at any other place, this approach is most suited to the UX consulting practitioners. With the adoption gradient of this philosophy facing pretty much upwards, organizations have come home to the understanding, the experience is the arena for a business strategist. Firms that have come to grips with this thought have learned to watch the vulnerability of a linear strategy.

How to spot whether you are working for an organization that keeps user experience at the helm?

Leaders who talk nothing but abstract are the greatest nemesis for their own employers. An understanding authority, individual or group, that keeps a tab on user expectations will push the peddle to stand confidently on user expectations. Even surpassing them in particular cases. They achieve this by venturing to find a problem the consumer's faces and ensuing to solve it. This concentrated effort helps business strategists to devise a plan and designers to prepare the blueprint for it. In any case, this yields a better outcome than just blurting to your team about “I want a perfect product that captures the fancy of the market!”

All said and done, define the best user experience?

Minimal human interference. That’s that. The last time you surfed through an app like Uber or an Amazon, did you get poked by ‘must-see’ ads or pop-ups asking advertising their call to action? No. Because they want to serve a minimalist, succinct, and precise image of what the product is about. This is where the brains of a user interface designer would have peeled the layers of all nitty-gritty, that consumers hate to see onscreen. Put in a nutshell, it is application design plus physical experience at its best. The mandatory components of UX success.

Is the customer always right? Yes, they are!

The confluence of user expectations with the application design is what the real deal is all about. Assuming the application design is posh but the expectation level wasn’t met, then that would result in a natural downwards spiral of the business strategy itself. UX consulting is all about bridging the gap between the endpoints of user expectations and business strategy. it involves the overlooked, the simplest essentials of comprehending the objectives of both the business and the people apart from routing your way through the politically charged climate within organizations.

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